If I had to tell someone to pick one social media tool to help market there business, I’d tell them to use Twitter. Once your account is set up and some of the automated features are in place, such as delayed or automatic tweets, auto follows, auto unfollows, auto searches, etc, you’ll love your Twitter account. You will actually enjoy spending 15 minutes 3 times a week, reading other people’s tweets and even responding to them. It’s just like any other connection in life – you have to spend a little to get a little. And in this case, spending a little time on Twitter when there are millions and millions of people that you can potentially reach, seems like a good deal to me.

Just remember hire the people to do what needs to be done so you can spend time doing what you love. How much is your time worth?